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Aaron Allen is a third-generation restaurateur who has advised many of the most successful foodservice and hospitality companies across the globe. His expertise spans everything from the areas of restaurant concept development to design, branding, marketing, and overall growth strategy. Aaron Allen and his team of global restaurant consultants at Aaron Allen & Associates will contribute ideas, tips, examples, best practices, case studies and answers to important questions right here on our blog. What makes the consultants at Aaron Allen & Associates true experts? Collectively, our clients post more than $100 billion in revenue and span 100 countries over all 6 inhabited continents with tens of thousands of restaurant locations. Our restaurant consulting experience is as deep as any firm in the world, having addressed virtually every cuisine, culture, and circumstance a restaurant consultant can. Here’s just one example of our work: Aaron Allen & Associates once created the marketing framework, methodology, training modules, marketing plan, and marketing platforms for a global hospitality company with over 1,000 hotel and resort properties. We’ve also created more than 50 restaurant prototypes, fully developing the concept for each one—from idea to grand opening to expansion. We’ve provided pre-investment analysis of restaurant chains to private equity and investor groups, led executive committee planning sessions and retreats for multi-billion dollar foodservice organizations, counseled restaurant industry investment banks with tens of billions in market capitalization, and more. As the saying goes, imitation is the highest form of flattery. By that standard, Aaron Allen is perhaps the most flattered restaurant consultant on Earth. Accept no imitation and get the latest tips, ideas, trends and resources straight from the original source and global authority: Aaron Allen & Associates. We are constantly adding more resources to guide you in your journey as a restaurateur, so be sure to subscribe to our newsletter and check back often. Let us know what you think—we appreciate your comments, and we love it when you socially share or link back to this page. That sort of feedback motivates us to keep the free restaurant marketing ideas flowing. And if you have specific questions, try the “Ask Aaron” widget. We are the one and only Aaron Allen & Associates, a leading global restaurant consulting firm by any measure.

    Restaurant Industry Facts

    • 15 Strange, Unique and Illegal Dishes Making the News

      September 9, 2013

      When adventurous diners head out to eat, they’re often seeking the unusual or original — but not this unusual. Here are 17 strange and illegal dishes making the news today. Related posts: Bold Flavor Diet Trend: Why We Seek...

    • Uncle Sam’s New Laws for Nutritional Disclosures at Restaurant Chains

      August 19, 2013

      The “health-conscious consumer” trend of seeking nutritional disclosures at restaurant chains has become law in the United States. New legislation requires chains with more than 20 locations to prominently display calorie counts on menu boards. Related posts: Bold Flavor...

    • Global Food Crisis

      March 9, 2011

      Economics and the principle of compounding help illustrate why the world will likely run out of food in our lifetime. Related posts: No related posts.

    Restaurant Management

    • Banned: 6 Restaurant Regulations Forcing Restaurateurs to Change

      September 18, 2013

      Restaurant regulations can be difficult for restaurateurs to navigate. Here are six regulations forcing restaurants to adapt or pay the price. Related posts: Restaurant Management: Planning Ahead The Case for Giving More Than Expected Empathetic Listening: A Crucial Message...

    • 30 Common Restaurant Server Mistakes

      What do your servers say about your business? A great staff embodies the brand of a restaurant, but a bad egg can tarnish the establishment’s reputation in just one dinner service. Following are 30 common faux pas committed by...

    • Thank You For Paying: The Growing Dine and Dash Trend

      September 12, 2013

      Whatever happened to washing dishes if you couldn’t cover your bill? Running from a restaurant before paying (a.k.a. dine and dash) seemed to be a rare thing in the past. But we’ve come across more and more stories that...