A single day. Thousands of possibilities for restaurant marketing.
Through his international food and beverage consulting, Aaron Allen offers signature one- and two-day strategy sessions for the restaurant industry that are designed to catalyze new ways of thinking and create consensus among decision-makers. The goal is to walk away with a basic marketing plan that sums up a new, agreed-upon direction. With this plan in hand, action can be taken.
Before the meeting, which can take place at you desired location, Aaron Allen and his team research your company, competitors and current market situation. You might also want to apprise him of current marketing plans, ad campaigns, press releases and research studies. The more information he gets, the more wisdom he can impart. He does insist that the meeting be viewed as a collaboration between two partners, and that attendees include high-level employees who are empowered to make decisions. In order for true progress to be made, everyone needs to come to the table.
During the session, your group of 8-10 executives will dialogue with Aaron Allen to:
- Establish marketing objectives
- Evaluate your existing brands
- Create ways to expand your business
- Consider marketing plans
- Discuss avenues for generating PR
At the end of the day, you’ll have an efficiently derived blueprint for your company’s success.
Please note, Aaron Allen accepts very few new consulting projects per year, by application or referral only, and partners with no more than five (5) clients at one time. Aaron Allen works worldwide, but only with companies showing revenues exceeding $10m USD. Aaron Allen has a minimum consulting engagement of $25,000 for short-term projects (1-3 months) and $100,000 USD annually for long-term assignments. (A typical assignment ranges from $250,000 to $600,000). Aaron Allen does also occasionally work with well-funded start-up brands within the same aforementioned financial parameters.