Global Restaurant Industry Consultant
We do our absolute best work when working on projects that are exciting, challenging, and commissioned by a client that has a compelling sense of purpose. If you have such a project and would like to explore working together, please let us know. While what we do is based entirely on the client and situation, a few examples of the kind of work we do includes:
- Restaurant Concept Development – Creating new restaurant concept prototypes; leading the process from idea on a cocktail napkin to final designs, launch, and execution of national expansion strategies.
- Holistic Brand Strategy – Developing and articulating fully integrated programs that reflect the brand promise, positioning strategy and personality at every customer touchpoint.
- Franchise Services – Creating comprehensive and highly specialized sales and marketing programs for Regional Powerhouse brands, emerging chains, and growth companies launching in new markets.
- Brand Translation – Adapting an existing restaurant concept to grow in new foreign markets (i.e. US chains going abroad, and companies from abroad planting their brand flag in a new country).
- Jam Sessions – Facilitating executive level brainstorming sessions for companies seeking entirely fresh, new, creative, and invigorating ideas to introduce into a tired or stagnant system.
- Audits – Highly detailed and specific analysis of: operations, staff/labor, branding, growth strategy, financial performance, and other areas where fast and reliable trouble-shooting is needed.
- Training – Speeches, workshops, bootcamps, and creation of all-position-inclusive eLearning programs to improve training for large employers (500+ employees).
- Second Opinion – Called in by investors and private equity firms to analyze and make recommendations on buy/sell evaluations prior to an acquisition or divestiture.
- Master Planning – Conceptualizing the complete F&B component of large development projects such as resorts, mixed use developments, town centers and entertainment complexes.
- National Publicity – Conceptualize and execute media relations and publicity campaigns to garner local, regional, national and international press coverage and buzz.
How do we typically get started? After an initial phone consultation and mutual interview to ensure we’re a good fit, we recommend spending a full day together at your location for a Strategic Planning Session, Operations and Brand Audit, or Jam Session.