We help a broad and diverse client base, spanning all forms of foodservice and hospitality, including airports, airlines, caterers, contract and institutional foodservice, travel centers, suppliers, and distributors, on strategic issues ranging from marketing and master planning to portfolios and product development.
Technology is transforming every aspect of the foodservice industry, from how businesses are run to how guests order and receive meals. Our deep and wide experience in global foodservice helps tech companies communicate and connect with operators, translating the benefits of their products to real-world usage. Our understanding of restaurant and hospitality organizations, channels, and categories informs our recommendations for product development, industry messaging, and marketing strategies.
We collaborate on high-level master planning for major lifestyle and mixed-use developments, including museums, hospitals, colleges and universities, and more. From feasibility studies to space requirements and from mix strategy to partner introductions, we help clients build spaces that create a unique sense of place or help launch a community redevelopment initiative.
As the foodservice industry continues to evolve, food and beverage suppliers have incredible opportunities to introduce their brand to consumers in new ways, from restaurant concepts to new product ideation and development. We provide insight into what’s on the minds of operators and what’s influencing decision-making among both consumers and key accounts. From original research on trends and issues impacting the industry to keynote events and from channel and category management to positioning and brand strategy, we help our clients understand the industry, operator, and consumer in new ways, unlocking new revenue streams and gaining market power.
Our firm’s global know-how and know-who — as well as our uniquely developed methodologies and knowledge base — can be applied in all matters related to global foodservice and hospitality strategy: growth and expansion, mergers and acquisitions, category development, messaging, and advanced analytical and research capabilities that help companies size and seize opportunity and optimize performance.