The overall process of restaurant design, remodeling, planning, etc. is often referred to as the discipline of restaurant concept development. If you are creating a new prototype, think of it as creating a new concept – concept development. Our concept development team, made up of specialized and experienced professionals, will make your vision come to life, working with architects throughout the entire process to ensure the consistency of the design and construction documents.
Restaurant concept development involves restaurant design, but it is a larger circle which encompasses other considerations such as market and competitive research, emerging and fading trends, financial modeling and what-if scenarios, branding and brand evolution, supply chain issues, and potentially even brand portfolio management (for hospitality enterprises with multiple brands in a family that must articulate). Whether a restaurant renovation or in developing a completely new prototype, restaurant concept development is and should be involved. One cannot look at restaurant design in a vacuum or involving strictly the interior designers and architects.
We start with the “why” and are able to manage your restaurants brand from conception to the grand opening by offering a full scope of services, from restaurant interior design consulting to the creation of menu boards, merchandise, menus, local store marketing guides and training programs.