There are at current count at least one dozen websites you absolutely MUST be involved in to remain competitive as a restaurant in the world of online marketing and winning those prized (and highly profitable Millennial audiences). As you work out your restaurant marketing budget for digital media you have to consider not just the hard costs but the amount of time that goes in to all of this. You may wonder if there is going to be a solid return on your investment of time and money. Trust me – if you do this right and get in early, there will be. Restaurant marketing with Foursquare is not something you want to pass up.
Restaurant Marketing with Foursquare
For now, what you need to know about FourSquare is that it is a FREE and highly effective tool for building restaurant customer loyalty. You don’t need to hire fancy-pants and expensive restaurant consultants to help you implement FourSquare. Your 12 year old niece is probably more of an expert at it than the average restaurant consultant. That’s not to say you should put your niece in charge of your social media either though (see blog post about restaurant social media responsibility). It is simply to say that as intimidating as all of this may seem, it’s within your reach. Watch the short video above, take 5-10 minutes to create a free account, take advantage of some of the free tools offered by FourSquare to promote your new program, and then promote it to your customers as a loyalty tool. Word of advice though – DO NOT OFFER DISCOUNTS. You should NOT offer (traditional) discounts at your restaurant no matter the occasion (not even for FourSquare). I’ll explain more about this in another blog post.
Stay tuned for more posts related to restaurant marketing and word of mouth in the age of social media.