Restaurant Branding

Restaurant Branding: Brand Story

Humans think, relate and communicate in the form of story.  Hundreds of years before the invention of the printing press epic stories like the Iliad

Restaurant Branding: Brand Positioning

The father of modern day positioning – and my favorite marketing author – is Al Ries.  I certainly wouldn’t attempt to out-do him in explaining

Restaurant Branding Invasion

It appeared as silently as the surprise attack of Pearl Harbor. Then, like an explosion, the buzz of restaurant branding hit the industry, and we’ve