What is the rule of thumb for accommodating different languages on your menu in restaurant menu design? Read on to find out more.
Menu Design: Accommodating Different Languages on Your Menu
Languages With Heavy International Traffic
Restaurants in Europe and those catering to heavy international traffic are already well aware of the importance and benefit of menus in various languages. Some chains who are based in non-transient markets may forget the importance of providing menus in different languages for new markets they may be entering.
Examples of Language Accommodations
For instance, we had one client in Mexico who was used to offering menus in English but had overlooked the importance of having menus in Japanese also when they opened their first mega-location in Hawaii (Japanese tourists are a highly lucrative audience there and many businesses offer brochures and menus in Japanese).
Likewise, a restaurant chain starting to opening franchise locations in the Middle East should also consider menus in Arabic and potentially Russian.
Rule of Thumb
If more than 15% of a prospective audience speaks another language you should strongly consider menus in that language.
Aaron Allen & Associates provides a holistic approach to the restaurant business. From conception to implementation, we pride ourselves on our commitment to the details, building concepts from the inside out. With experience in all 6 inhabited continents, in over 100 countries, and a client base who posts a combined $100 billion annually, we let our results speak for themselves.