If everything is important, nothing is important. Make sure you carefully choose which menu design techniques to include. How many should you include? Read to find out.
Menu Design: Kindergarten Class (Don’t Do Too Much At Once)
If you use too many menu merchandizing techniques on one page it is the equivalent of a classroom of crazy kindergartners all screaming and waving at the same time to get the attention of the teacher.
What’s the magic number?
There are at least 30 go-to menu merchandizing techniques we use on restaurant menus to help influence menu preference scores and purchasing behavior, but we rarely use more than two on a page and almost always stay under five techniques on the entire menu. If everything is important, then nothing is important.
Focus on just a few key things you want to emphasize on your menu. At maximum, do not merchandize more than two (2) items per menu category.
Aaron Allen & Associates provides a holistic approach to the restaurant business. From conception to implementation, we pride ourselves on our commitment to the details, building concepts from the inside out. With experience in all 6 inhabited continents, in over 100 countries, and a client base who posts a combined $100 billion annually, we let our results speak for themselves.