With the rise of the digital age and globalization, the world is getting smaller and people are more on the go today than ever. People are busy and plugged into technology all the time. It is important that your menu be able to go wherever your customers go. That’s why it’s essential that you have to go menus. What does that mean exactly?
Creating To Go Menus for On-The-Go Guests
To go menus could mean:
- an email-friendly version of your menu
- a mobile compatible menu visible on an iPhone or Android mobile browser
- a fax-friendly menu (yes, some people still use it)
- a take-away menu
- a tweetable or shareable menu
Email-Friendly To Go Menus
Work with your website designer to enable an option to email your menu. Email-friendly menus should have both a text only option and an HTML rich option to comply with different mail servers.
Mobile Compatible To Go Menus
Your web designer should design a mobile compatible menu for your website. When web pages are viewed on a mobile phone, many times the font becomes unreadable or there are too many images and page elements to successfully navigate the page. Work with your web designer on creating something clean, minimalist, and easy to navigate for your mobile menu.
Fax-Friendly To Go Menus
Yes, people do still use fax machines. Fax-friendly menus must be printed on paper that can go through a fax machine, and be easily readable at settings with high contrast in only black and white. (Make sure none of your important information lives in similarly colored text box backgrounds.)
Take-Away To Go Menus
Find a relatively low-cost or lower-cost take-away option for menus at your location. Make sure the branding is consistent.
Tweetable or Shareable To Go Menus
Work with your tech or designer to set up code so your menu can be easily tweeted on Twitter or shared on Facebook.