Restaurant Marketing

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Restaurant Growth Kit

We’ve put together a collection of our best resources to help you grow and market your restaurant.


Restaurant Fundraising Options

Because many investors consider restaurants to be risky business ventures, restaurant fundraising for a new concept can be challenging. Restaurateurs need to find financial backers, secure loans and stretch their pockets to the limit. A restaurant business plan can be the best aide when seeking financing for a new restaurant.  It brings your restaurant concept to life on paper and helps sell your…read more →Read more...

Restaurant Marketing Plan: Planning for Success

Does your restaurant need a restaurant marketing plan? Or is it enough that people come because the food and service are good. Certainly, if your tables are full every day, you probably don’t need one (unless, of course, you’d like to make a bigger profit). Simply put, a restaurant marketing plan is a plan for success.Read more...

Restaurant Accounting Software

Where the typical restaurateur’s financial expertise lacks, restaurant accounting software can pick up the slack.  Most restaurateurs find their way into the industry because of a knack for hospitality, not accounting.  But if accounting software is figured into a restaurant’s equation, it will add up to success.Read more...

America’s Eating Habits

Denny’s will soon be launching a Fried Cheese Melt and a reporter with the Christian Science Monitor asked me a few questions while working on an article about the subject. This is a topic which has lots of off-shoots both in terms of restaurant marketing and also wider implications for America’s eating habits.Read more...

Restaurant Publicity

Anyone with a checkbook can buy an advertisement, but not just anyone gets written about.  For restaurant publicity campaigns to be effective they must be sustained and ongoing.  In the short-run, publicity stunts can garner quick and substantial exposure which translates to revenues.  These publicity stunts can be created in a way that reflects the brand and propels it forward…read more →Read more...

Budgeting For Digital Marketing

Budgeting for Digital Marketing The National Restaurant Association (USA) has reported the average restaurant marketing budget is three percent (3%) of total revenues. Critics argue this point and we’ve seen budgets ranging from zero to six percent (6%).  We believe this depends on the brand, operations performance, market conditions and a host of other variables. Yet, while many can generally…read more →Read more...