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Learn the 18 most important design considerations that can make or break your restaurant.

restaurant design


Design is about more than just making something pleasing to the eye. It’s not design in the most literal sense of the term – how it looks. It’s more about what the design means and what it should be conveying. Great ideas have a tendency to collect unnecessary pieces, and we (as humans) have a natural habit of overcomplicating things. We help to remove the clutter, and have an end result of something that’s not just aesthetically pleasing, but really structurally sound and represented in an artistic expression of all of the research, planning and strategy that went into it.

We believe that simple is not simplistic, and that you have to look at something from every angle (creating prototypes, and thinking about all of its uses) to be most effective. You don’t just design a menu so it looks pretty. You think about everything that goes into it. The design is the flesh over the bones, but the underlying structure and framework needs to be solid before the creative, art, and design piece can be most effective. Successful designs are not born out of the pursuit of a pleasing aesthetic, but rather they are informed by inspiration and the motivating “why” behind everything we do.

We can make sure everything is consistently aligned and that there are no gaps between the branding, planning and execution. Every decision should be made with intent, and all of the prior research and planning has identified what that intent should be. Sometimes the “creative” pieces can become cumbersome to the advancement of the brand in a more meaningful way. But our multi-disciplined, holistic, integrated approach adds value to the design investments and ensures that nothing gets off course.


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    Restaurant Design

    • 20 Most Common Restaurant Design Mistakes

      August 5, 2016

      Common Interior Design & Facilities Errors Walking inside a restaurant is like walking into the belly of an advertisement. Everything communicates. Unlike typical ads, which often just engage one, two or three senses maximum, a restaurant touches all five of...

    • 5 Causes of and Solutions to the Restaurant Noise Epidemic

      August 8, 2015

      Would you sit a party of four at their booth and then ask them: “Do you mind if this construction worker uses a jackhammer beside you whilst you eat?” Of course not. Fact is, though, this evening in restaurants...

    • Restaurant Design: 18 Tips to Remember

      April 20, 2014

      In the United States alone, there are nearly 1 million restaurants, each trying hard to differentiate itself from the next. It’s not an easy task. In fact, there are so many restaurant design tips to consider when it comes to...

    Restaurant Menu Design

    • Questions to Answer Before Launching a New Menu

      August 11, 2017

      Menus are one of the most complex aspects of one of the most complex businesses in the world — yet they’re often relegated to junior teams and mired in committee consensus. Those who’ve made it past a slump have...

    • 20 Most Common Restaurant Menu Design Mistakes

      August 10, 2016

      The menu is the single most important piece of marketing collateral for any restaurant. A well-designed menu can consistently increase profits for any restaurant (whether an independent or national chain) by as much as $1,000 per month, per million...

    • The Psychology of Menu Design

      October 16, 2015

      Next time you pick up the menu at your favorite restaurant, instead of making your decision right away, consider the psychology of menu design and what items you think the menu is trying to make you select. Look at...