Design is about more than just making something pleasing to the eye. It’s not design in the most literal sense of the term – how it looks. It’s more about what the design means and what it should be conveying. Great ideas have a tendency to collect unnecessary pieces, and we (as humans) have a natural habit of overcomplicating things. We help to remove the clutter, and have an end result of something that’s not just aesthetically pleasing, but really structurally sound and represented in an artistic expression of all of the research, planning and strategy that went into it.
We believe that simple is not simplistic, and that you have to look at something from every angle (creating prototypes, and thinking about all of its uses) to be most effective. You don’t just design a menu so it looks pretty. You think about everything that goes into it. The design is the flesh over the bones, but the underlying structure and framework needs to be solid before the creative, art, and design piece can be most effective. Successful designs are not born out of the pursuit of a pleasing aesthetic, but rather they are informed by inspiration and the motivating “why” behind everything we do.
We can make sure everything is consistently aligned and that there are no gaps between the branding, planning and execution. Every decision should be made with intent, and all of the prior research and planning has identified what that intent should be. Sometimes the “creative” pieces can become cumbersome to the advancement of the brand in a more meaningful way. But our multi-disciplined, holistic, integrated approach adds value to the design investments and ensures that nothing gets off course.
August 8, 2015
Would you sit a party of four at their booth and then ask them: “Do you mind if this construction worker uses a jackhammer beside you whilst you eat?” Of course not. Fact is, though, this evening in restaurants...
April 20, 2014
In the United States alone, there are nearly 1 million restaurants, each trying hard to differentiate itself from the next. Not an easy task. In fact, there are so many considerations when it comes to launching a new concept—from...
October 14, 2013
When guests enter your restaurant’s bathroom are they impressed by the room or left wishing they had “held it”? Here are 4 restaurant bathroom designs that make anything short of their beauty seem like a truck stop.
October 16, 2015
Next time you pick up the menu at your favorite restaurant, instead of making your decision right away, consider the psychology of menu design and what items you think the menu is trying to make you select. Look at...
June 16, 2013
A restaurant is recognized for how it caters to cravings, eating styles, and wallet size. Sometimes a restaurant chooses to be recognized for going big. In that case, unusual shapes, atypical toppings, bizarre combinations, or truly gargantuan serving sizes...
June 13, 2013
What’s the coolest restaurant trend: cocktails that range from expensive to illicit. And when it comes to an alcoholic concoction, the possibilities are endless. Here are 10 drinks that go to the head of the glass.