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Great marketing only kills a bad operation faster. And it has very little to do with advertisements or jingles. It has to do with defining your brand and reflecting it at every touch point. It has to do with enculturating the staff so they are your marketing ambassadors; and developing competitor-proof relationships with your guests. Because of this, we believe it is always better to spend more on training than it does on advertising. From greeting the guest through to presenting the check, marketing is in everything. We bake it into the concept from the start.

The best restaurant marketing invests from the inside out – starting with the brand, then the product, then the internal customer, and then within the four walls of the restaurant, the property line, and then out the neighborhood. So there’s a lot to do before the first dime is ever spent on a traditional advertisement. And even then, anybody with a checkbook can buy an ad, but not everybody gets written about. Word of mouth is the best kind of marketing, but if it’s not worth writing about, then it’s not worth talking about.

Our holistic and integrated approach is enhanced by the fact that we have a specialized focus. We’re fortunate and thankful that both our profession and passion are one in the same. And we believe every business deserves and demands a thoughtfully constructed plan for growing sales and profits – a strategic roadmap that effectively and efficiently helps you reach the fullest potential of your company. We encourage you to not be the better alternative, but to be the only company doing what you do. Betterness is subjective, and you can only sell differences, not similarities.

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    Restaurant Marketing

    • 11 Labor Day Restaurant Marketing Examples

      September 3, 2017

      Labor Day is meant to be a celebration of American workers – a day they can take off from work to enjoy some time outside. And with the US unemployment rate recently dropping to 4.3%, there are a whole...

    • What a Thorough Restaurant Marketing Audit Should Cover

      August 18, 2017

      A restaurant marketing audit should be as common and as much a part of life for restaurant chains as a physical exam is for people. It’s something that should be done every 36-months as a standard routine. The restaurant...

    • Global Restaurant Marketing Trends and Examples

      July 17, 2017

      With consumer appetites always evolving, restaurants are making changes to their marketing efforts. Traditional advertising is still important, but the use of digital, social, and mobile have been increasing for years. And then there’s the increased competition, which is...

    Restaurant PR

    • 22 Biggest Crisis Communications Challenges in Restaurant History

      April 20, 2014

      Boy, do we love food. But we love scandal even more, it seems. Food plus scandal equals a major crisis, otherwise known as a publicity nightmare. Here, we look at 21 of the Top Crisis Communications Challenges in restaurant...

    • 5 Creative Restaurant Publicity Stunts

      October 29, 2013

      Publicity stunts are a great way to create buzz for your restaurant. They are engaging. They are fun. They push the envelope and create controversy. Sometimes, they take it too far, but sometimes they get it just right. Take...

    • Restaurant PR Nightmares: The Headache of Viral Videos

      September 20, 2013

      Viral videos and photos can be either an amazing way to get positive exposure for your restaurant or an out-of-control sales-tanking nightmare for restaurants that find themselves on the negative end of viral content. See how some are dealing...

    Restaurant Promotions

    • Global Restaurant Marketing Trends and Examples

      July 17, 2017

      With consumer appetites always evolving, restaurants are making changes to their marketing efforts. Traditional advertising is still important, but the use of digital, social, and mobile have been increasing for years. And then there’s the increased competition, which is...

    • 10 Great Ways to Use Instagram for Restaurant Marketing

      July 8, 2013

      How should restaurateurs use Instagram for restaurant marketing? Well, what’s the newest trend hitting social media? Food porn. Yes, food porn. No need to be coy. You’ve heard the term by now. Food porn is a picture of a...

    • 23 Restaurant Promotions That Worked

      June 17, 2013

      With the advent of the Internet and a customer base who cannot remember a time before Google, restaurants are learning that they need restaurant promotions that do more than get guests in their doors, they need more than a...