Restaurant Marketing

restaurant marketing

Ideas, tips, examples, best practices, case studies and answers to important restaurant marketing questions provided here free by the global restaurant marketing consultants at Aaron Allen & Associates.

Whether you’re looking for a strategic perspective on restaurant marketing, tips on budget allocations, tools for digital and social media marketing for restaurants, restaurant promotional ideas, framework and methodologies for effective local store marketing, field marketing, or the best advice on creating turnkey restaurant marketing toolkits for a large foodservice system, Aaron Allen & Associates is here to provide you the guidance and resources you need to get the job done right the first time.  While modern restaurant marketing is a specialized discipline requiring an experienced and multi-disciplined team to fully effectuate, we’re happy to provide some free resources here. Be sure to subscribe to our restaurant marketing newsletter and check back often. This is a large and complex subject, so we’re constantly adding more resources for you. Let us know what you think – we appreciate comments, and we love it when you social share or link back to this page; it’s a great way to motivate us to keep the free restaurant marketing resources flowing.  And if you have specific questions, try the “Ask Aaron” widget – we’ll answer as many restaurant marketing questions as we can there and in our free newsletter.

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    Restaurant Marketing

    • How to Breathe Fresh Life Into a Stale Restaurant Brand

      September 7, 2014

      Restaurant brands need to be refreshed every few years or they start to grow mold like expired bread. So, how about your brand?  Is it as fresh as your bread?  As relevant as the latest technologies your core audiences...

    • Olfactory Logos: Why Your Restaurant Needs One

      July 6, 2014

      In 2008, Starbucks introduced heated breakfast sandwiches to its menu in order to increase early morning business. Unfortunately, the smell of reheated, processed food overpowered the glorious scent of freshly ground coffee, altering the ambience Starbucks prides itself on...

    • 5 Cool Examples of Delivery Services from Casual Dining Restaurants

      April 16, 2014

      According to the National Restaurant Association in the United States, 90 percent of casual dining restaurants offer takeout food. More and more of these restaurants are adding delivery services. Here are five cool examples of delivery services from casual...

    Restaurant PR

    • 21 Biggest Crisis Communications Challenges in Restaurant History

      April 20, 2014

      Boy, do we love food. But we love scandal even more, it seems. Food plus scandal equals a major crisis, otherwise known as a publicity nightmare. Here, we look at 21 of the Top Crisis Communications Challenges in restaurant...

    • 5 Creative Restaurant Publicity Stunts

      October 29, 2013

      Publicity stunts are a great way to create buzz for your restaurant. They are engaging. They are fun. They push the envelope and create controversy. Sometimes, they take it too far, but sometimes they get it just right. Take...

    • Restaurant PR Nightmares: The Headache of Viral Videos

      September 20, 2013

      Viral videos and photos can be either an amazing way to get positive exposure for your restaurant or an out-of-control sales-tanking nightmare for restaurants that find themselves on the negative end of viral content. See how some are dealing...

    Restaurant Promotions

    • 10 Great Ways to Use Instagram for Restaurant Marketing

      July 8, 2013

      How should restaurateurs use Instagram for restaurant marketing? Well, what’s the newest trend hitting social media? Food porn. Yes, food porn. No need to be coy. You’ve heard the term by now. Food porn is a picture of a...

    • 23 Restaurant Promotions That Worked

      June 17, 2013

      With the advent of the Internet and a customer base who cannot remember a time before Google, restaurants are learning that they need restaurant promotions that do more than get guests in their doors, they need more than a...

    • 5 Hotel Bar Promotions That Worked

      June 6, 2013

      These five hotel bar promotions packed guests in and set sales soaring. Aaron Allen & Associates is an international restaurant consultancy, offering branding, marketing, and design strategy for restaurateurs. Contact us today to start improving your business.