Restaurant Marketing

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restaurant marketing

Great marketing only kills a bad operation faster. And it has very little to do with advertisements or jingles. It has to do with defining your brand and reflecting it at every touch point. It has to do with enculturating the staff so they are your marketing ambassadors; and developing competitor-proof relationships with your guests. Because of this, we believe it is always better to spend more on training than it does on advertising. From greeting the guest through to presenting the check, marketing is in everything. We bake it into the concept from the start.

The best restaurant marketing invests from the inside out – starting with the brand, then the product, then the internal customer, and then within the four walls of the restaurant, the property line, and then out the neighborhood. So there’s a lot to do before the first dime is ever spent on a traditional advertisement. And even then, anybody with a checkbook can buy an ad, but not everybody gets written about. Word of mouth is the best kind of marketing, but if it’s not worth writing about, then it’s not worth talking about.

Our holistic and integrated approach is enhanced by the fact that we have a specialized focus. We’re fortunate and thankful that both our profession and passion are one in the same. And we believe every business deserves and demands a thoughtfully constructed plan for growing sales and profits – a strategic roadmap that effectively and efficiently helps you reach the fullest potential of your company. We encourage you to not be the better alternative, but to be the only company doing what you do. Betterness is subjective, and you can only sell differences, not similarities.

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  • Marketing Audits
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  • Franchise Marketing & Pipeline Development Strategies
  • Communications Plans
  • Public Relations Strategy & Key Messaging
  • Field Marketing Programs
  • Local Store Marketing
  • Competitive Counter-Positioning Strategies
  • Hotel F&B Marketing
  • Restaurant Marketing Plan
  • Digital Marketing Strategy
  • Four Walls Marketing
  • Holiday Marketing
  • Neuromarketing
  • Promotions
  • Restaurant Marketing Ideas
  • Marketing Budgets & Allocations
  • Marketing Analytics
  • Agency Review, Selection & Management
  • Cause Marketing
  • Content Marketing

    Restaurant Marketing

    • 20 Most Common Restaurant Marketing Mistakes

      August 19, 2016

      The average restaurant spends between three to six percent of total revenue on marketing. While this is a generally acceptable amount, what’s often far less evident is where to invest these funds. This list could easily be a mile long, but...

    • Chipotle: A Love Story or Competitor Loathing?

      July 8, 2016

      We anticipated a heart-tugging video from Chipotle this summer, but not quite this one. Surely, after the loss of nearly $12 billion in market capitalization from a series of food safety blunders, the anticipated video would be about taking...

    • 15 Ramadan Promotions that Worked

      May 16, 2016

      Ramadan, or the holy month of fasting and abstinence, is feted in all Muslim countries around the world. But as the diaspora continues to grow stronger – Muslims are the only major religious group forecasted to grow faster than...

    Restaurant PR

    • 22 Biggest Crisis Communications Challenges in Restaurant History

      April 20, 2014

      Boy, do we love food. But we love scandal even more, it seems. Food plus scandal equals a major crisis, otherwise known as a publicity nightmare. Here, we look at 21 of the Top Crisis Communications Challenges in restaurant...

    • 5 Creative Restaurant Publicity Stunts

      October 29, 2013

      Publicity stunts are a great way to create buzz for your restaurant. They are engaging. They are fun. They push the envelope and create controversy. Sometimes, they take it too far, but sometimes they get it just right. Take...

    • Restaurant PR Nightmares: The Headache of Viral Videos

      September 20, 2013

      Viral videos and photos can be either an amazing way to get positive exposure for your restaurant or an out-of-control sales-tanking nightmare for restaurants that find themselves on the negative end of viral content. See how some are dealing...