Ideas, tips, examples, best practices, case studies and answers to important restaurant marketing questions provided here free by the global restaurant marketing consultants at Aaron Allen & Associates.Whether you’re looking for a strategic perspective on restaurant marketing, tips on budget allocations, tools for digital and social media marketing for restaurants, restaurant promotional ideas, framework and methodologies for effective local store marketing, field marketing, or the best advice on creating turnkey restaurant marketing toolkits for a large foodservice system, Aaron Allen & Associates is here to provide you the guidance and resources you need to get the job done right the first time. While modern restaurant marketing is a specialized discipline requiring an experienced and multi-disciplined team to fully effectuate, we’re happy to provide some free resources here. Be sure to subscribe to our restaurant marketing newsletter and check back often. This is a large and complex subject, so we’re constantly adding more resources for you. Let us know what you think – we appreciate comments, and we love it when you social share or link back to this page; it’s a great way to motivate us to keep the free restaurant marketing resources flowing. And if you have specific questions, try the “Ask Aaron” widget – we’ll answer as many restaurant marketing questions as we can there and in our free newsletter.
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September 24, 2013
Twitter is a quick and easy way to get word out to your guests about your restaurant’s menu, specials, and any promotions going on. It’s a fun way to interact for them and a simple way to gather feedback...
September 23, 2013
Getting creative with your restaurant marketing is usually a good idea. Unfortunately not every idea is a good idea, as these stories will attest. Here are 8 examples of some of restaurant marketing campaigns that bombed. To show team...
September 20, 2013
Social media sites like Facebook, Twitter and Yelp can be great, free marketing tools for restaurants. But there are times when chefs and restaurateurs forget the cardinal rules of social media: be nice and ignore the trolls. Here are...
Viral videos and photos can be either an amazing way to get positive exposure for your restaurant or an out-of-control sales-tanking nightmare for restaurants that find themselves on the negative end of viral content. See how some are dealing...
August 20, 2013
Your restaurant reputation is a key factor in whether guests visit your business or not. With the ever-increasing virality of online reviews and word of mouth marketing, restaurateurs must be vigilant of what is said about their restaurant and...
August 16, 2013
One quick way to damage your restaurant reputation is by overtly excluding an entire race of guests, but that’s exactly what some restaurateurs are doing. Whether it’s decor, ads, uniforms, refusal of service or receipt nicknames, these restaurateurs haven’t...
July 8, 2013
How should restaurateurs use Instagram for restaurant marketing? Well, what’s the newest trend hitting social media? Food porn. Yes, food porn. No need to be coy. You’ve heard the term by now. Food porn is a picture of a...
June 17, 2013
With the advent of the Internet and a customer base who cannot remember a time before Google, restaurants are learning that to get guests in their doors, they need more than a nice atmosphere and great food. To succeed...
June 6, 2013
These five hotel bar promotions packed guests in and set sales soaring. Aaron Allen & Associates is an international restaurant consultancy, offering branding, marketing, and design strategy for restaurateurs. Contact us today to start improving your business.