Ideas, tips, examples, best practices, case studies and answers to important restaurant marketing questions provided here free by the global restaurant marketing consultants at Aaron Allen & Associates.Whether you’re looking for a strategic perspective on restaurant marketing, tips on budget allocations, tools for digital and social media marketing for restaurants, restaurant promotional ideas, framework and methodologies for effective local store marketing, field marketing, or the best advice on creating turnkey restaurant marketing toolkits for a large foodservice system, Aaron Allen & Associates is here to provide you the guidance and resources you need to get the job done right the first time. While modern restaurant marketing is a specialized discipline requiring an experienced and multi-disciplined team to fully effectuate, we’re happy to provide some free resources here. Be sure to subscribe to our restaurant marketing newsletter and check back often. This is a large and complex subject, so we’re constantly adding more resources for you. Let us know what you think – we appreciate comments, and we love it when you social share or link back to this page; it’s a great way to motivate us to keep the free restaurant marketing resources flowing. And if you have specific questions, try the “Ask Aaron” widget – we’ll answer as many restaurant marketing questions as we can there and in our free newsletter.
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January 17, 2014
Taco Bell is a fast food restaurant chain based in Irvine, California. It is a subsidiary of Yum! Brands, and serves Tex-Mex foods including tacos, burritos, nachos, quesadillas, and other specialty items. Taco Bell serves more than 2 billion...
January 8, 2014
Chipotle has long been known for their marketing ideas. Recognizing the need to be competitive, the restaurant uses creative marketing techniques to ensure that it gets its piece of the pie. Chipotle realized that there was a great cause...
January 7, 2014
Twitter’s social video app, Vine, opens doors for restaurants and what they can do to promote themselves. There is a very short window to get your message across, so it needs to instantly grab attention, which is what the...
September 20, 2013
Viral videos and photos can be either an amazing way to get positive exposure for your restaurant or an out-of-control sales-tanking nightmare for restaurants that find themselves on the negative end of viral content. See how some are dealing...
August 20, 2013
Your restaurant reputation is a key factor in whether guests visit your business or not. With the ever-increasing virality of online reviews and word of mouth marketing, restaurateurs must be vigilant of what is said about their restaurant and...
August 16, 2013
One quick way to damage your restaurant reputation is by overtly excluding an entire race of guests, but that’s exactly what some restaurateurs are doing. Whether it’s decor, ads, uniforms, refusal of service or receipt nicknames, these restaurateurs haven’t...
July 8, 2013
How should restaurateurs use Instagram for restaurant marketing? Well, what’s the newest trend hitting social media? Food porn. Yes, food porn. No need to be coy. You’ve heard the term by now. Food porn is a picture of a...
June 17, 2013
With the advent of the Internet and a customer base who cannot remember a time before Google, restaurants are learning that to get guests in their doors, they need more than a nice atmosphere and great food. To succeed...
June 6, 2013
These five hotel bar promotions packed guests in and set sales soaring. Aaron Allen & Associates is an international restaurant consultancy, offering branding, marketing, and design strategy for restaurateurs. Contact us today to start improving your business.