Restaurant Branding

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Restaurant Growth Kit

We’ve put together a collection of our best resources to help you grow and market your restaurant.


Are We Relevant?: Questions to Ask During a Restaurant Brand Audit

Restaurant CEOs around the world are waking up each morning to a slew of headlines impacting not just the industry, but their own companies in particular. For many, opening the paper or checking the headlines on news sites likely brings to mind a gut-wrenching thought: In the age of restaurant delivery, fast-casual concepts, food trucks and meal kits — is…read more →Read more...

The Importance of Protecting A Restaurant’s Intellectual Property

Today, committing fraud is much easier — and more lucrative — than holding up a bank only to walk down the street minutes later with briefcases stuffed with $10,000 in cash. In a trade secret-intensive industry like restaurants, someone could effectively walk out of a company with some $1 million in trade secrets on a thumb drive in their pocket…read more →Read more...

How to Diagnose a Restaurant Brand Identity Crisis

With today’s disruptive technologies and evermore competitive forces factoring into the planning calculus for modern restaurant success, brand leaders are pressed even harder to continuously adapt to stay relevant, or die off. Most companies know that a brand is not a “one and done” investment, rather an ever-evolving demonstration of present-day relevance; while at once honoring the history of the…read more →Read more...

How to Breathe Fresh Life Into a Stale Restaurant Brand

Restaurant brands need to be refreshed every few years or they start to grow mold like expired bread. So, how about your brand?  Is it as fresh as your bread?  As relevant as the latest technologies your core audiences are using? Today’s tech-savvy consumers expect their smartphone provider to come up with a new technology every twelve months.  Restaurant industry…read more →Read more...

Restaurant Branding: Brand Story

Humans think, relate and communicate in the form of story.  Hundreds of years before the invention of the printing press epic stories like the Iliad and Odyssey traveled the world because they were compelling and easy to remember stories.  Religious, civic, community, and business leaders make their point with stories rather than just hard facts.  Stories that help us understand…read more →Read more...

Restaurant Branding: Brand Personality

Brands, like people, should have a personality.  There are six billion people on planet Earth and only a very tiny fraction of them are highly paid celebrities.  The celebrities have a personality that is so unique and stands out that others gravitate to them and become their fans.  Often, the fame and status of a celebrity is in direct proportion…read more →Read more...

Restaurant Branding: Brand Positioning

The father of modern day positioning – and my favorite marketing author – is Al Ries.  I certainly wouldn’t attempt to out-do him in explaining brand positioning so if you have not yet read his books, I highly encourage you to (starting with Focus).  What I can do though is help restaurant and food industry companies apply the principles to…read more →Read more...
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