Restaurant PR
Restaurant Publicity
Anyone with a checkbook can buy and advertisement, but not just anyone gets written about.
For publicity campaigns to be effective they must be sustained and ongoing. In the short-run, publicity stunts can garner quick and substantial exposure which translates to revenues. These publicity stunts can be created in a way that reflect the brand and propel it forward versus just stunts for the sake of publicity.
“Cause Marketing” (i.e. charity programs) is also a component of a multi-pronged PR campaign. These programs garner goodwill and yield benefits well beyond just the positive financial impact they can have in the short-term. PR can reach and impact investor perceptions, landlords, recruiting efforts, retention efforts, vendor relations and even vendor pricing, joint venture partnerships, future acquisitions, and nearly every other way you can imagine to apply positive goodwill.
Another of the many tools in the PR utility kit includes FAM Trips (or familiarization trips). These are designed for attracting travel journalists and stimulate coverage in transient “feeder markets”.
Public relations campaigns are about much more than just community or customer relations programs though. They are about corporate image, corporate reputation and about out-smarting versus out-spending the competition. Bill Gates once said if he was down to his last dollar he would spend it on PR. We highly encourage our clients to consider allocating 10% – 20% of the overall marketing budget to the public relations discipline.
In certain cases, these campaigns take months to begin to show results, but once they gain momentum they become freight trains and the positive traction can last for years.
