Restaurant Menu Design

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Restaurant Growth Kit

We’ve put together a collection of our best resources to help you grow and market your restaurant.


20 Most Common Restaurant Menu Design Mistakes

The menu is the single most important piece of marketing collateral for any restaurant. A well-designed menu can consistently increase profits for any restaurant (whether an independent or national chain) by as much as $1,000 per month, per million dollars in annual revenue. Re-engineering and designing menus is vital to this process. Think of the menu as a piece of…read more →Read more...

10 Big, Bizarre, and Outrageous Restaurant Menu Items

A restaurant is recognized for how it caters to cravings, eating styles, and wallet size. Sometimes a restaurant chooses to be recognized for going big. In that case, unusual shapes, atypical toppings, bizarre combinations, or truly gargantuan serving sizes lead to the most extreme (unhealthy) restaurant menu items. Here are 10 of the most noteworthy examples.Read more...

14 Creative Plate Presentations and Restaurant Menu Ideas

One of the perks of my profession is getting to experience first-hand some of the best restaurants in the world.  Each year I visit 300+ restaurants and gain insights while on culinary explorations ranging from street carts in Thailand to world-class dining in Dubai.  I’ve been meaning to start sharing some of the photos of unique design, marketing, and restaurant…read more →Read more...

Hiring a Menu Consultant – Processes, Going Rates, and Expectations

Hiring a menu consultant is an important step in boosting restaurant revenue. All too many restaurant menus are designed and printed at the local all night copy joint. If you pay in peanuts expect to get monkeys. For the average restaurant, just a redesign of their menu incorporating some basic menu engineering techniques can boost monthly net profits by $1,000…read more →Read more...