Menu Design: Icons
Menu Design Icons
[Menu Design: Icons]
Before language, people communicated with grunts and images. Iconography. A single image could be a full expression. The power of icons to communicate has not been lost in human evolution. An icon can be used to both communicate a point (such as a chili pepper next to a hot item) but can also be used to signify the importance of a signature item. Both Google and YouTube have summarized what’s liked with just a single thumbs up or thumbs down icon. You could use popular icons such as a chili or thumbs-up, but you could also create your own branded icons and give them meaning/symbolism. Icons are particularly good to use when there is limited space (i.e. road signs often show it versus say it; sometimes menus should too). As with all merchandizing techniques, use these sparingly.
