Menu Stuffers
We’ve all that that frustrating experience of picking up a nice magazine and having an explosion of paper pour out with pesky business reply cards and subscription forms. While putting in a bunch of loose cards, or a stiff card with perforated tear sheet, or oversized page with a cologne sample may force us to dealing with the marketing message, it can also cause undue frustrations and detract from the actual content of the magazine. Similarly, while menu inserts and stuffers can help call attention to a special new item or offer, it shouldn’t be done at the cost of convenience and ease of use for the guest. Properly executed, menu stuffers can be effective and also still be unobtrusive.
Tags: menu inserts, menu stuffers
