Zone Merchandizing: Placemats

[Restaurant Placemats Zone Merchandizing]

Depending on your concept and format, placemats may be an appropriate extension of your menu and marketing strategy. Naturally, a marketing-oriented placemat is not appropriate in a table cloth restaurant, but if you have a QSR or fast-casual operation placemats may be at the center of your zone merchandizing efforts. Placemats can sometimes be viewed as an extension of the menu (such as rotating with the limited time offers you’re featuring or as a stand-alone glossary of terms). Other uses include data capture cards/tear-outs, telling your brand story, or recognizing special customers, employees or events. Keep content on placemats fresh plan to rotate the messaging and design at least quarterly (every 4-8 weeks is ideal).

Restaurant Consultant