Keeping your hotel F&B marketing ideas fresh is an important part of drawing in new guests and maintaining loyal ones. These hotel F&B marketing ideas from the Middle East offer up a bit of fun for the guests, while making a name for the hotel with its attention to detail.
1. Camel Milk Mixologists at the Ritz-Carlton Abu Dhabi
The Ritz-Carlton Abu Dhabi, Grand Canal has a new offering on their menu: camel milk. To help introduce guests to the oftentimes unfamiliar ingredient, they’ve hired an expert camel milk mixologist to pair infusions (think strawberry and mint) with dishes.
2. Shisha Sommelier at the Ritz-Carlton Dubai
Mixologists aren’t the only experts in local flavor that GCC Ritz-Carltons have on staff. At the Ritz-Carlton Dubai International Finance Center, they have a shisha sommelier to help guest choose the perfect hookah flavor.
3. Master Chocolatier at Çırağan Palace
Experts abound in the Middle East as the Çırağan Palace Kempinski Istanbul has taken on a Master Chocolatier, William McCarrick, to create exceptional pairings for its guests. This innovation, paired with an F&B reorganization and peerless service garnered the Çırağan Palace the “Kempinski Best Food and Beverage Hotel 2013” award.
4. Grooming the Future at Ti’me Oak Hotel and Suites
In January 2013, the Ti’me Oak Hotel and Suites in Dubai hosted 440 students for a lesson in fine dining. The hotel took time to teach the kids the finer points of table etiquette — starting the future of the hospitality industry young.
5. Getting Toasted at the Westin Dubai
The Westin Dubai Mina Seyahi Resort didn’t let their outlet-less terraces spoil breakfast. Determined to serve freshly made toast to patrons, the hotel purchased “Flexi-Toast” cordless units — delivering fresh toast in light, medium, and dark settings with the Westin logo branded into the toast.