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Restaurant Growth Kit

We’ve put together a collection of our best resources to help you grow and market your restaurant.


The Greatest Show on Earth Folds Its Tent: Here’s the Restaurant Industry Lesson

At its height, Ringling Brothers-Barnum & Bailey Circus embodied American entertainment. Over the span of its 146 years, its spirited ringmasters invited fans of all ages to take in both the jaw-dropping (lions, tightrope-walkers, trained elephants) and the eye-opening (strongmen, bearded ladies, trapeze artists). P.T. Barnum, the founder of what would eventually become the circus, was a true showman, delighting…read more →Read more...

Earned Media: The Unsung Hero of a High Valuation

The launch of Shake Shack’s first Korean franchise was a restaurant operator’s dream. Guests lined up hours in advance of the opening (some all night) to try the burgers at the latest outpost, nestled on Gangnam’s main thoroughfare in South Korea. The draw, at least according to most of the diners interviewed by Korean media, was word of mouth. News…read more →Read more...

Opportunities and Challenges Facing Middle East Restaurant Operators

The thriving metropolitan centers cropping up throughout the Middle East serve as a metaphor for the region at large: a marriage of both the ancient and the modern. Here, the world’s tallest tower sits just a stone’s throw from historic ruins and Holy sites, a reminder that the area’s astonishing growth was born from centuries of human survival. Middle East…read more →Read more...

The Restaurant Recession Is Overblown

There’s been a lot of chatter around a so-called “restaurant recession” recently. The phrase really took off in July 2016, when analyst Paul Westra warned that the U.S. was on the brink of a “restaurant recession,” offering a bearish report on the industry and downgrading 11 restaurant stocks. A number of other analysts, along with the media and industry execs, took…read more →Read more...

Panera Saved Customers 10 Lifetimes Worth of Waiting

Technology has transformed a number of industries, from retail to healthcare. At Panera, the implementation of tech fueled sales and foot traffic, and had a tremendous impact on the guest experience, shaving years off of customer wait time (but more on that later). Investment in restaurant tech has the potential to transform how chains operate, manage staff, create value, and increase…read more →Read more...

Why Content Marketing Is Essential for Modern Restaurants

When Apple released its iPhone7 in San Francisco, the internet was rightfully captivated (this was the first time the brand revealed it had removed the headphone jack, after all). And then Denny’s swooped in with its take on the announcement, tweeting: “true innovation would have been replacing the headphone jack with a flapjack,” along with a gif of a pancake being plunked…read more →Read more...

20 Most Common Restaurant Marketing Mistakes

The average restaurant spends between three to six percent of total revenue on marketing. While this is a generally acceptable amount, what’s often far less evident is where to invest these funds. This list could easily be a mile long, but here are a few of the most common restaurant marketing mistakes we see. Lacking a brand promise, brand personality, brand positioning…read more →Read more...

25 Scary Things Keeping Restaurant CEOs Awake at Night

One thing is for certain – there’s a lot more uncertainty in the world today. And it’s having an impact on not just the economy around the world, but the restaurant business and sleeping habits of restaurant CEOs forced to contend with increasingly complex challenges brought on by globalization and modernization. So, let’s take a look at just 25 of…read more →Read more...

20 Most Common Restaurant Menu Design Mistakes

The menu is the single most important piece of marketing collateral for any restaurant. A well-designed menu can consistently increase profits for any restaurant (whether an independent or national chain) by as much as $1,000 per month, per million dollars in annual revenue. Re-engineering and designing menus is vital to this process. Think of the menu as a piece of…read more →Read more...

How to Diagnose a Restaurant Brand Identity Crisis

With today’s disruptive technologies and evermore competitive forces factoring into the planning calculus for modern restaurant success, brand leaders are pressed even harder to continuously adapt to stay relevant, or die off. Most companies know that a brand is not a “one and done” investment, rather an ever-evolving demonstration of present-day relevance; while at once honoring the history of the…read more →Read more...